Social Media Influencers

person in captain hat using cans as binoculars

A social media influencer has established credibility in a specific industry, has access to a huge audience, and can persuade others to act based on their recommendations. Their audience is not limited to their actual followers; they can connect with the followers of their followers who share their content! Good influencers actively engage with their audience. This does not mean the audience needs to be huge, though that has its own benefits. If our influencer is consistently active and takes the time to comment, share and engage on social media to keep the conversation going, they are a keeper. If you want people talking about your brand, you will be enlightened by our micro-media Influencers. #(add landing page)

These are the people like you and me, but with 1k-250k followers. The benefits of using micro-influencers are:

They don’t strain your marketing budget since they don’t command the astronomical pay of celebrities.

They are seen as authentic and are more credible to the average person.

They attract a niche audience who are more likely to follow them and be interested in the brand they are promoting.

They have more time to engage with their followers.

Unlike celebrities, their minor misbehaviors are overlooked and are not likely to turn off their followers